Social Media

Greenlight's #1 family finance and safety app

Services: Social media copywriting, content strategy, campaign copywriting, brand strategy

My social strategy for Greenlight was to drive adoption of new and core features by showcasing how we simplify and protect family finances. I crafted content to launch the "Family Shield" plan for seniors, demystify investing with our redesigned platform, and simplify payments between kids.

Greenlight's Financial Literacy Month

Services: Social media copywriting, content strategy, campaign copywriting, brand strategy

For our Financial Literacy Month social campaign, I targeted parents with content focused on earning, saving, spending, and investing to drive adoption of our "Level Up" feature. I used compelling user data and interactive quizzes to prove our lessons make kids "2x more money confident" than the national average.

Aspire Studios

Services: Social media copywriting, content strategy, campaign copywriting

We aimed to improve Aspire's LinkedIn page conversion by completely reworking the copy and visuals. While adhering to brand guidelines, I created engaging posts to illustrate the video production company's expertise and commitment to collaboration.