Services: Radio scripting, campaign copywriting, brand strategy
To share Rider's commitment to providing an affordable education - even in the midst of a global pandemic - I wrote a script for a radio ad promoting the University's Lifting Barriers initiative. As a result, the ad won several awards, including Gold in the 2020 Collegiate Advertising Awards and Silver in the 36th Annual Educational Advertising Awards.
Services: Radio scripting, campaign copywriting, brand strategy
As a result of a global pandemic, we were forced to pivot to a fully virtual recruiting format, I helped promote the University's virtual open houses.