Greenlight Direct Mailer
Services: Direct mail copy, print marketing, campaign copywriting
My objective for this direct mailer was to drive low-cost registrations from a new-to-brand audience: families seeking tools to ease parenting challenges and teach their children (ages 6-18) financial responsibility. I crafted copy to build awareness and maximize conversions, focusing on messaging that positioned Greenlight as a solution to parenting challenges and a key to making kids "2x more money confident."
Rider University Rebranding
Services: Direct mail copy, print marketing, campaign copywriting
Working alongside designers, I applied the University's storied history and exciting future to the new branding voice and tone. Below is an example of one of the many print marketing materials we put in the hands of potential Rider Broncs.
