Drexel's Online MS in Sport Management
As part of a site-wide re-brand of online graduate programs, I conducted research, collaborated with students, alumni and faculty, and crafted original copy targeting adult learners interested in succeeding in the business of sports.
Drexel's Online Master's in International Education
Aimed at folks pursuing careers in international exchange, education abroad, law, community international outreach centers, the US government, and human service agencies, this program required a facelift via program page copy and a student interview video.
Drexel's Online Master's in Public Health
In collaboration with Drexel's Dornsife School of Public Health, I wrote thoughtful copy targeting experienced professionals and recent grads who aspire to tackle urgent public and global health challenges. A top school in the region, Drexel needed some copywriting polish.
Fanatics MVP Rewards Program
As a global eCommerce player, Fanatics wanted to reboot its rewards program to better reflect the sports industry and its millions of sports-loving fans. To do so, I was tasked with writing copy for landing pages promoting the new MVP branding, FanCash Rewards Card, FanCash Weekly Deals, and FanCash+. Currently, I'm working on additional content ideation, journey flows, and cross-sell opportunities.
Fanatics "Summer Fun" Landing Page
As part of Fanatics' summer promotions, the "Summer Fun" landing page was an opportunity for me to flex my creative muscles. I offered several options for headlines and sub-headlines relating to the themes we pushed.
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"Kyle embraced his assignments enthusiastically and resourcefully and was always willing to go the extra mile in fulfilling them."
― Kathleen Harvatt, Drexel University Online