Landing Pages
Greenlight's Family Safety
Services: Content strategy, customer insights, web copywriting, SEO copywriting, conversion copywriting
Aimed at prospective parents with children ages 10-16, this landing page refresh helped highlight Greenlight's family safety features as an added layer of peace of mind as their kids become more independent, ensuring a holistic approach to protecting family well-being.
Greenlight Money Management
Services: Content strategy, customer insights, web copywriting, SEO copywriting, conversion copywriting
Targeting prospective parents with children ages 10-16, we created a landing page that tells a comprehensive and cohesive story about how Greenlight's core financial tools teach kids to earn, save, and invest.
Greenlight for Work
Services: Content strategy, customer insights, web copywriting, SEO copywriting, conversion copywriting
The primary objective for this B2B initiative was to capture high-intent leads by compelling qualified Greenlight partner prospects to complete the contact form for more information. The target audience was narrowly defined as decision-makers within our ideal customer profile who were actively exploring our GL4W solutions.
Greenlight for Partners
Services: Content strategy, customer insights, web copywriting, SEO copywriting, conversion copywriting
To capture qualified B2B leads, I targeted decision-makers evaluating our "Greenlight for Work," "Banks," and "Credit Unions" solutions. I developed engaging, vertical-specific partner pages that clearly articulated product benefits, compelling this high-intent audience to complete the contact form for more information.
Drexel's Online MS in Sport Management
Services: Content strategy, customer insights, web copywriting, SEO copywriting, conversion copywriting
As part of a site-wide re-brand of online graduate programs, I conducted research, collaborated with students, alumni and faculty, and crafted original copy targeting adult learners interested in succeeding in the business of sports.
Drexel's Online Master's in International Education
Services: Content strategy, customer insights, web copywriting, SEO copywriting, conversion copywriting
Aimed at folks pursuing careers in international exchange, education abroad, law, community international outreach centers, the US government, and human service agencies, this program required a facelift via program page copy and a student interview video.
Fanatics MVP Rewards Program
Services: Content strategy, product launch strategy, web copywriting, SEO copywriting, conversion copywriting
As a global e-commerce player, Fanatics wanted to reboot its rewards program to better reflect the sports industry and its millions of sports-loving fans. To do so, I was tasked with writing copy for landing pages promoting the new MVP branding, FanCash Rewards Card, FanCash Weekly Deals, and FanCash+. Currently, I'm working on additional content ideation, journey flows, and cross-sell opportunities.
Fanatics "Summer Fun" Campaign
Services: Content strategy, product launch strategy, web copywriting, SEO copywriting, conversion copywriting
As part of Fanatics' summer promotions, the "Summer Fun" landing page was an opportunity for me to flex my creative muscles. I offered several options for headlines and sub-headlines relating to the themes we pushed.
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Kyle embraced his assignments enthusiastically and resourcefully and was always willing to go the extra mile in fulfilling them.
― Kathleen Harvatt, Drexel University Online