I'm a Swiss Army knife with more than a decade of experience in copywriting, content design, strategy, and UX research in fintech, sports marketing, e-commerce, higher ed, food marketing, and more. My work has impacted the performance of countless websites, email campaigns, social media creative, videos, direct mail, podcast and radio spots, and an app.
I have plenty of life experience, too. For more than a year, I lived in Edinburgh, Scotland, where I earned my Masters of Science in Creative Advertising and cut my teeth in advertising, storytelling, and strategy.
I'm an outgoing, left-handed twin who enjoys Philly sports, Motown, and movies. During the pandemic, I spent a lot of time watching films (365 movies in 365 days!).
One of my biggest passions is acting – from studying characters and human behavior to applying memorization techniques and making "choices" – I believe these techniques overlap with my creative work.
If you're looking for someone who can apply creative expertise and strategic, data-driven insights to your business's needs, I'd love to meet you!
— Colleague at Greenlight